diff --git a/dr_botzo/ircbot/bot.py b/dr_botzo/ircbot/bot.py
index 4d09922..5c0edec 100644
--- a/dr_botzo/ircbot/bot.py
+++ b/dr_botzo/ircbot/bot.py
@@ -413,7 +413,7 @@ class IRCBot(irc.client.SimpleIRCClient):
             log.error("Error loading '{0:s}'".format(plugin_path))
             log.exception(e)
             if feedback:
-                self.privmsg(dest, "Plugin '{0:s}' could not be loaded.".format(plugin_path))
+                self.privmsg(dest, "Plugin '{0:s}' could not be loaded: {1:s}".format(plugin_path, e))
 
     def handle_unload(self, connection, event, match):
         """Handle IRC requests to unload a plugin."""