diff --git a/dr_botzo/ircbot/bot.py b/dr_botzo/ircbot/bot.py
index ede7890..ede76e9 100644
--- a/dr_botzo/ircbot/bot.py
+++ b/dr_botzo/ircbot/bot.py
@@ -377,10 +377,7 @@ class IRCBot(irc.client.SimpleIRCClient):
 
         dest = None
         if feedback:
-            if irc.client.is_channel(event.target):
-                dest = event.target
-            else:
-                dest = irc.client.NickMask(event.source).nick
+            dest = ircbotlib.reply_destination_for_event(event)
 
         for path, plugin in self.plugins:
             if plugin_path == path:
@@ -421,10 +418,7 @@ class IRCBot(irc.client.SimpleIRCClient):
 
         log.debug(u"trying to unload %s", plugin_path)
 
-        if irc.client.is_channel(event.target):
-            dest = event.target
-        else:
-            dest = irc.client.NickMask(event.source).nick
+        dest = ircbotlib.reply_destination_for_event(event)
 
         for path, plugin in self.plugins:
             if plugin_path == path:
diff --git a/dr_botzo/ircbot/lib.py b/dr_botzo/ircbot/lib.py
index c8f4f2a..baea459 100644
--- a/dr_botzo/ircbot/lib.py
+++ b/dr_botzo/ircbot/lib.py
@@ -2,6 +2,8 @@
 
 import logging
 
+import irc.client
+
 from ircbot.models import BotAdmin
 
 
@@ -40,3 +42,17 @@ def is_admin(source):
         return True
     log.debug(u"in is_admin; False")
     return False
+
+
+def reply_destination_for_event(event):
+    """Get the "natural" reply destination for an event.
+
+    If the event appears to be from a person within a channel, the channel
+    is the reply destination. Otherwise, the source (assumed to be the speaker
+    in a privmsg)'s nick is the reply destination.
+    """
+
+    if irc.client.is_channel(event.target):
+        return event.target
+    else:
+        return irc.client.NickMask(event.source).nick